Privacy Policy
Terms of Service
Legal
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How Unpillow Works
Unpillow builds you a personalized step-down plan based on how much you actually use — then guides you to zero at a pace your brain can handle. Log each pouch in seconds, watch your daily limit taper automatically, and see your body recover on a research-based timeline. When a craving hits, the Panic button walks you through it until it passes. No shame when you slip — a slip is data, not failure, and your plan keeps going. Everything stays private on your device. No account needed.
Privacy Policy
Effective date: [27.07.2026]
This Privacy Policy explains how we handle information when you use the Unpillow app (the "App") and this website. We built the App so that your personal quit journey stays yours: the App works without an account, and your quit data is stored on your device and in your own private iCloud — not on our servers.
Details about the operator of the App (name, address, contact) can be found in our Legal Notice / Impressum.
If you have any questions, contact us at hello@unpillow.app.
1. The Short Version
We do not require an account. We do not ask for your name, email address, or phone number.
Your quit plan, pouch logs, craving logs, and settings are stored locally on your device and, if you use iCloud, in your private iCloud storage. We cannot access, read, or retrieve this data.
We use RevenueCat to manage subscriptions and AppsFlyer to measure which advertisements bring users to the App. Both receive limited technical data described below.
We do not sell your personal data. We do not show third-party ads inside the App.
Tracking for ad measurement only happens if you tap "Allow" on Apple's tracking permission popup. Declining changes nothing about your experience.
2. Data Stored on Your Device (Not Collected by Us)
The App's core functionality runs entirely on your device. The following data is created and stored locally and never transmitted to our servers (we do not operate any servers that receive it):
Your quit plan and approach (taper or cold turkey), quit date, and plan settings
Your usage inputs (pouches per day, strength, cans per week, price, years of use)
Pouch logs and craving logs
Milestones, streaks, and computed statistics (money saved, pouches avoided, etc.)
Notification preferences
iCloud sync. If you are signed into iCloud on your device, this data syncs across your devices through Apple's CloudKit using your private iCloud database. This data is tied to your Apple Account, encrypted in transit and at rest by Apple, and is technically inaccessible to us. Apple's processing is governed by Apple's Privacy Policy. You can disable iCloud sync for the App in your device's iCloud settings.
Deleting this data. Deleting the App removes the local data. To also remove synced data, delete the App's iCloud data via Settings → [your name] → iCloud → Manage Account Storage on your device.
3. Data Processed by Third-Party Services
While we do not collect personal data ourselves, the App uses two carefully selected service providers that process limited data on our behalf, plus Apple as the platform provider.
3.1 Apple (App Store, iCloud, Notifications)
Purchases are processed entirely by Apple through the App Store. We never see your payment details.
iCloud private sync, as described in Section 2.
Notifications (daily check-ins, milestone reminders, gentle nudges) are scheduled locally on your device. They do not involve any server and no data leaves your device for them.
3.2 RevenueCat (Subscription Management)
We use RevenueCat, Inc. (San Francisco, USA) to manage subscription status — i.e., to know whether your subscription is active so the App can unlock.
RevenueCat receives:
A randomly generated app user ID (not your name, email, or Apple ID)
Your App Store purchase receipt and subscription status (product, price, currency, renewal state)
Basic technical data (app version, device model, iOS version, country/locale)
RevenueCat does not receive your quit data, logs, or any health-related information. Legal basis under the GDPR: Art. 6(1)(b) (performance of contract — providing your subscription). RevenueCat acts as our processor; see RevenueCat's Privacy Policy.
3.3 AppsFlyer (Advertising Attribution)
We run paid advertisements to let people know the App exists. We use AppsFlyer Ltd. to understand, in aggregate, which advertising campaigns lead to App installs and subscriptions — so we can spend our advertising budget on what works. AppsFlyer does not receive your quit data, logs, or any health-related information.
If you tap "Allow" on Apple's tracking popup (ATT): AppsFlyer receives your device's advertising identifier (IDFA), IP address (used to derive coarse location, then processed per AppsFlyer's safeguards), and technical device data (device model, OS version, app version, install and session timestamps). This allows matching your install to the advertisement you interacted with.
If you tap "Ask App Not to Track" (or never see the popup): No IDFA is accessed. Attribution then relies on Apple's privacy-preserving SKAdNetwork / AdAttributionKit framework, which reports only anonymous, aggregated campaign-level results to advertising networks — nothing tied to you as an individual.
Subscription events (e.g., "a subscription was started") are forwarded by RevenueCat to AppsFlyer using the random identifiers above so we can measure which campaigns lead to subscriptions. These events contain price and product information but no personal identity and no health data.
Legal basis under the GDPR: your consent (Art. 6(1)(a)), given via the ATT popup. You can withdraw consent at any time in iOS: Settings → Privacy & Security → Tracking, or per-app under Settings → Unpillow. Withdrawal does not affect the lawfulness of prior processing. See AppsFlyer's Privacy Policy.
4. What "Allow Tracking" Means (and Doesn't)
Allowing tracking helps us measure our ads. It does not change what the App does, unlock features, or affect your experience in any way.
Declining is a fully supported choice with zero downsides for you.
We never use tracking data to build health profiles, and we never combine advertising data with your quit data (we couldn't — we don't have access to your quit data).
We do not sell or share personal data for cross-context behavioral advertising as defined by the California Consumer Privacy Act (CCPA/CPRA). The ATT popup is simultaneously your "opt-in"; declining functions as a "Do Not Sell/Share" election.
5. International Data Transfers
RevenueCat and AppsFlyer may process data in the United States and other countries. Where data is transferred out of the EU/EEA, these providers rely on safeguards such as the EU-U.S. Data Privacy Framework and/or EU Standard Contractual Clauses (SCCs). Details are available in the providers' privacy policies linked above.
6. Data Retention
Data on your device and in your iCloud: retained until you delete it (see Section 2).
RevenueCat: subscription records are retained as long as needed to manage your subscription and to meet legal/accounting obligations.
AppsFlyer: attribution data is retained per AppsFlyer's standard retention periods and then deleted or aggregated.
7. Your Rights (GDPR)
If you are in the EU/EEA, you have the right to:
Access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), data portability (Art. 20), and objection (Art. 21) regarding your personal data
Withdraw consent at any time (Section 3.3)
Lodge a complaint with a supervisory authority, in Germany e.g. the data protection authority of your federal state
Practical note: because your quit data never reaches us, the most complete "erasure" is in your hands — deleting the App and its iCloud data removes it entirely. For data held by RevenueCat or AppsFlyer in connection with the App, contact us at hello@unpillow.app and we will facilitate your request with these providers.
8. California and Other US State Privacy Rights
If you are a resident of California or another US state with a comprehensive privacy law, you have rights to know, delete, and correct personal information, and to opt out of the sale or sharing of personal information. As described above, we do not sell personal information; ad-measurement data is only processed with your opt-in via the ATT popup. To exercise any right, email hello@unpillow.app. We do not discriminate against users who exercise their privacy rights.
9. Children
The App is intended for adults and is rated 17+. It deals with nicotine cessation and is not directed at children. We do not knowingly process personal data of children. If you believe a child has used the App and data was processed, contact us at hello@unpillow.app.
10. Data Security
Your quit data is protected by your device's security (passcode/Face ID/encryption) and, for iCloud sync, by Apple's encryption. Data processed by our providers is protected by industry-standard technical and organizational measures (encryption in transit, access controls).
11. Changes to This Policy
We may update this Privacy Policy from time to time, for example when we add features or change providers. The current version is always available on this website; the effective date at the top shows when it was last revised. For material changes, we will inform you in the App or on this website.
12. Contact
For any privacy question or to exercise your rights:
Operator identity and address: see our Legal Notice / Impressum.
Terms of Service
Effective date: [27.07.2026]
These Terms of Service ("Terms") govern your use of the Unpillow app (the "App") and this website. By downloading or using the App, you agree to these Terms. If you do not agree, please do not use the App.
The App is operated by the entity identified in our Legal Notice / Impressum ("we", "us", "our"). Contact: hello@unpillow.app.
1. Important Health Disclaimer — Please Read First
The App is a self-help tracking and motivation tool. It is NOT a medical device, medical treatment, therapy, or a medically supervised cessation program, and nothing in the App constitutes medical advice.
The App provides general information, scheduling tools, statistics, and motivational content related to reducing and stopping the use of nicotine pouches. This content is for informational and motivational purposes only.
We make no promises or guarantees that you will quit, reduce your use, or achieve any particular health, financial, or other outcome. Quitting nicotine is difficult and individual results vary widely.
The App is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions regarding nicotine use, nicotine withdrawal, or quitting — especially if you are pregnant or breastfeeding, have a heart condition, take medication, or have any other medical condition.
Never disregard professional medical advice or delay seeking it because of something you read in the App.
Taper suggestions, strength step-downs, and quit dates generated by the App are automated schedules based on your own inputs, not clinical recommendations.
Displayed figures such as money saved, pouches avoided, nicotine-free time, and health milestones are estimates derived from your inputs and general published research about nicotine cessation. They are approximate, informational, and not personalized medical assessments.
If you experience concerning symptoms, contact a doctor. In an emergency, contact your local emergency services immediately (e.g., 112 in the EU, 911 in the US).
2. Eligibility
You must be at least 17 years old to use the App. The App addresses nicotine cessation and is intended for adults who already use nicotine products and want to stop. The App does not promote, encourage, or facilitate the use or purchase of nicotine products.
3. The Service
The App offers features such as a personalized quit plan (gradual taper or cold turkey), usage logging, craving tools, statistics, milestones, and reminders. Features may change, improve, or be discontinued over time as we develop the App.
Your plan data and logs are stored on your device and, if enabled, in your private iCloud (see our Privacy Policy). You are responsible for maintaining your device and iCloud backups; we cannot restore data we never had access to.
4. Subscription, Pricing, and Payment
Access to the App requires a paid auto-renewing subscription purchased through Apple's App Store. There is no free trial unless expressly offered in the App.
The price, billing period, and terms are displayed in the App before you subscribe. Payment is charged to your Apple Account upon confirmation of purchase.
The subscription renews automatically unless you cancel at least 24 hours before the end of the current billing period. Your Apple Account is charged for renewal within 24 hours before the current period ends.
Managing and cancelling: You can manage or cancel your subscription at any time in your device settings: Settings → [your name] → Subscriptions. Deleting the App does not cancel the subscription.
Refunds: Purchases are processed by Apple. Refund requests are handled exclusively by Apple under Apple's terms — visit reportaproblem.apple.com. We cannot issue refunds ourselves.
If your subscription lapses, access to the App's features is locked until you resubscribe or restore an active purchase. Your on-device data is not deleted by a lapse.
Prices may change for future billing periods. Where required by law, you will be notified in advance and given the opportunity to cancel before a change takes effect.
EU/EEA consumers — right of withdrawal: For purchases of digital content/services, you may have a statutory 14-day right of withdrawal. When you purchase through the App Store, Apple provides this right and handles its exercise in accordance with Apple's Media Services Terms. Statutory consumer rights remain unaffected by these Terms.
5. Acceptable Use
You agree not to:
Use the App for any unlawful purpose
Copy, modify, distribute, sell, lease, reverse engineer, or extract the source code of the App, except where such restriction is prohibited by law
Circumvent, disable, or interfere with security or subscription features of the App
Use the App in a way that could harm, disable, or impair it
6. Intellectual Property
The App, including its design, graphics, mascot, text, and software, is our property or licensed to us and is protected by copyright and other intellectual property laws. We grant you a personal, non-exclusive, non-transferable, revocable license to use the App on Apple-branded devices you own or control, in accordance with these Terms and Apple's usage rules. All rights not expressly granted remain reserved.
7. Disclaimer of Warranties
To the maximum extent permitted by applicable law, the App is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the App will be uninterrupted, error-free, or that calculated figures (savings, milestones, timelines) are exact.
Statutory rights of consumers, including warranty rights under German law for paid digital products, remain unaffected.
8. Limitation of Liability
To the maximum extent permitted by applicable law:
We are liable without limitation for damages caused by intent or gross negligence, for injury to life, body, or health, and under mandatory statutory liability (e.g., product liability law).
For slight negligence, we are liable only for breaches of essential contractual obligations (obligations whose fulfillment makes the proper execution of the contract possible in the first place and on whose fulfillment you may regularly rely), and in such cases only up to the foreseeable damage typical for this type of contract.
Beyond this, our liability is excluded. In particular, we are not liable for outcomes of your quit attempt, health effects of nicotine use or withdrawal, decisions you make based on information in the App, or loss of data stored on your device or in your iCloud.
Nothing in these Terms limits liability that cannot be limited under applicable law, including your statutory rights as a consumer.
9. Indemnity
To the extent permitted by law, you agree to indemnify us against claims by third parties arising from your culpable violation of these Terms or your unlawful use of the App.
10. Termination
You may stop using the App at any time; cancel your subscription as described in Section 4. We may suspend or terminate your access if you materially breach these Terms. Sections that by their nature should survive termination (including Sections 1, 6, 7, 8, and 9) survive.
11. Changes to the App and These Terms
We may modify the App and these Terms from time to time, for example to reflect new features, legal requirements, or changes to our services. The current Terms are always available on this website. For material changes, we will provide notice in the App or on this website. Where required by law (in particular for consumers in the EU), changes will only take effect with appropriate advance notice, and you may cancel before they take effect if you do not agree.
12. Apple as Third-Party Beneficiary
These Terms are between you and us, not Apple. Apple is not responsible for the App or its content but is a third-party beneficiary of these Terms and may enforce them against you. Apple has no obligation to provide maintenance or support for the App and no warranty obligation beyond, where applicable, refunding the purchase price.
13. Governing Law and Disputes
These Terms are governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). If you are a consumer habitually resident in the EU/EEA, you also enjoy the protection of the mandatory consumer-protection provisions of your country of residence, and you may bring proceedings in your country of residence.
The European Commission provides a platform for online dispute resolution: https://ec.europa.eu/consumers/odr. We are neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.
14. Severability
If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect. The invalid provision shall be replaced by the statutory provision that most closely reflects its purpose.
15. Contact
Questions about these Terms: hello@unpillow.app
Operator identity and address: see our Legal Notice / Impressum.